Spirituality in corporate culture..................continued......

To many of us culture simply comprises of the genesis and creative expansions of traditional styles and forms of dance, music and art and may be some social customs. We also hear of an “emerging culture”, which reflects the attitudes and the behavioural characteristic of a particular social group or media-oriented socialites. An emerging drug or pub culture among the youngsters of today is an example relating to this. Another familiar example of this kind is what one refers these days as “corporate culture” that includes a “competitive culture” and a “culture of advertisement” that help modern industries to strive (may be stressfully) their best and also to market their best.