Spirituality in corporate culture..................continued......

To many of us culture simply comprises of the genesis and creative expansions of traditional styles and forms of dance, music and art and may be some social customs. We also hear of an “emerging culture”, which reflects the attitudes and the behavioural characteristic of a particular social group or media-oriented socialites. An emerging drug or pub culture among the youngsters of today is an example relating to this. Another familiar example of this kind is what one refers these days as “corporate culture” that includes a “competitive culture” and a “culture of advertisement” that help modern industries to strive (may be stressfully) their best and also to market their best.

Spirituality in corporate culture

The word “culture” nowadays is used in so many peripheral contexts that its original meaning seems to have lost its relevance. For example, we have a “popular culture”, by which is meant the collective human intellectual achievements. There is a “consumerist culture”, which is taken by some as a determinant of the status of a person along with his formal educational success and financial strength. To be an integral part of this culture, one has to have a higher spending power, which yields a greater availability of materialistic pleasures and facilities.(As said by Dr. Pranav Pandya)

to be cont............

About Gurudev

Pt. Shriram Sharma Acharya (1911-1990)
A sage, a visionary and a reformer, the Acharya initiated a movement for transformation of era, lived a disciplined life of devout austerity, visited the Himalayas several times and attained spiritual eminence.He translated the entire Vedic Vangmaya and accomplished a feat of writing more than 3000 books on all aspects of life.